The REALtalk Business Forum is where strategy meets creativity. Built for salon and narber shop owners, managers and ambitious stylists, it’s your space to explore the business of hair – from marketing and client retention to leadership, sustainability and emerging trends. This year, we’re diving deep into the importance of an e-commerce strategy, marketing your worth, awards advocacy and exceptional client service. Led by industry experts and thought leaders, every session delivers real insights, actionable strategies and honest conversations about what it takes to future-proof your salon.